Competitive Landscape
Last updated
Last updated
FNDM complements, rather than replaces, the loyalty programs that travelers already use.
Most Large Enterprise Travel Brands (think Delta or American Airlines) run and manage their Loyalty Programs using traditional Web2 applications -- typically managed by the Travel Brand directly.
Rather than competing with existing loyalty programs, FNDM offers a boost to the Brand Loyalty programs by adding gamified and blockchain-based rewards into the mix-- to spice things up
In addition to onboarding Consumers/Travelers directly, FNDM will also bring travel companies into B2B partnerships with the platform.
For example, the Delta Sky Miles Loyalty Program would have a business account on the Fandom platform.
Traditional Loyalty Programs
Yes, the Travel Brands themselves. Our advantage: Large enterprise travel brands struggle to innovate due to sluggish processes and a cautious, risk-averse mindset.
Blockchain-Based Loyalty Solutions
Some platforms are beginning to use blockchain technology to offer tokenized loyalty points that can reward redemption across different marketplaces. Our advantage: These blockchain-based solutions are typically complex, technical, and have struggled with adoption due to the lack of user-friendly interfaces and a narrow focus on tokenized rewards.
Data-Driven Platforms
Some solutions compensate users for sharing their personal data, such as Brave Browser or Datum, which reward users for viewing ads or providing personal information. Our advantage: Those platforms are not tailored to the travel industry and do not offer the engagement tools or loyalty features that FNDM provides.