# Welcome

> #### Brands should earn the loyalty of their customers, not the other way around.

Fandom (FNDM) is a gamified rewards platform for the travel sector that finally creates “win-win” situations for both Loyalty Brands **and Travelers**. \
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For Travel Brands, FNDM enables the expansion of existing Loyalty Programs by building deeper, trust-based relationships centered around gameplay, and having fun. 

For Travelers, FNDM facilitates the sharing and monetization of their data to Loyalty Travel Brands through Blockchain Smart Contracts that pay the customer for their [**Zero-Party Data**](https://www.forrester.com/report/QA-What-Marketers-Need-To-Know-About-ZeroParty-Data/RES145095).

Become a Fan of FNDM today by registering your interest in the Pre-Sale Round using the link below.

{% embed url="<https://fndm.app>" %}