> For the complete documentation index, see [llms.txt](https://wp.fndm.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wp.fndm.app/company-overview/quickstart.md).

# Mission

### FNDM's mission is to make Loyalty Programs more fun, and equitable.

FNDM (Fandom) looks to create an immersive experience for travelers, allowing them to interact with their favorite brands in fun and equitable ways. Through gamification, travelers participate in fun moments, games, and surprise rewards while travelling. These interactions encourage customers to share their preferences more regularly with brands, leading to deeper relationships.

<div data-full-width="false"><figure><img src="https://1921056915-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUaffFL9gGIsHPhtBjXbd%2Fuploads%2FF9WzuS99FMUppTeUwTBK%2Ffndm-mission-img-1.png?alt=media&amp;token=63dd729b-8f6f-47e7-a173-332f494eb96b" alt=""><figcaption></figcaption></figure></div>

### Mission Ideas

* **Gamified Engagement**: From lottery games, to surprise rewards during trips, Fandom enhances the travel journey by making it ***fun*** and ***random***. (see what we did there?) try it out: [demo.fndm.app](https://demo.fndm.app)
* **Loyalty Points Swap Exchange**: Swap loyalty points from one travel brand to another. Give yourself flexibility -- you deserve it.
* **Zero-Party Data Sharing**: Travelers share zero-party data with Loyalty brands in exchange for tokenized compensation. The first Share2Earn model in the Travel Rewards space.